Waymo is shaking up its fleet strategy by rebranding its custom-built Zeekr robotaxis. While the playful codename “Oh hi” is being retired, the focus remains on the deployment of these all-electric, fully autonomous vehicles. This rebrand likely signals a shift from prototype phases to full-scale commercial integration, aligning the vehicle’s public identity more closely with Waymo’s premium ride-hailing service.
The Zeekr platform offers a sleek, purpose-built design devoid of manual controls, differentiating it from retrofitted Chrysler Pacificas. As competition in the autonomous vehicle sector heats up, a distinct identity helps solidify Waymo’s market presence. Expect to see these updated branding elements hit the streets of San Francisco and Phoenix soon.
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