Waymo is taking a significant step in refining its public image by officially rebranding its custom-built robotaxis developed in partnership with Chinese automaker Zeekr. The move, playfully dubbed to sound like “Oh hi,” signals a push to make autonomous vehicles feel more approachable and less mechanical to the general public.
This strategic rebranding highlights Waymo’s evolution from a secretive research project to a consumer-focused service provider. By softening the aesthetic and linguistic identity of their sixth-generation vehicles, Waymo aims to ease passenger anxiety and build trust in fully driverless technology. As the company expands its fleet in cities like San Francisco and Phoenix, this human-centric branding could be the key to widespread adoption.
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