Waymo is evolving its sixth-generation robotaxi fleet with a subtle yet strategic rebranding of its custom-built Zeekr vehicle. The headline change? A move away from industrial naming conventions toward a more approachable, human-centric identity that echoes a casual greeting—specifically sounding like “Oh hi.”
This shift is more than just a marketing exercise; it signals Waymo’s intent to soften the public perception of autonomous driving. By adopting a warmer, friendlier auditory brand, the company aims to reduce the intimidation factor often associated with AI-powered transport. The Zeekr platform, known for its lack of manual controls (steering wheel and pedals), represents the cutting edge of Level 4 autonomy, and this rebrand reinforces its role as a passenger-focused sanctuary rather than a cold piece of tech. As the robotaxi wars heat up, Waymo is betting that personality and approachability will be just as crucial as safety metrics in winning over the mass market.
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