Is the era of the TV couch potato ending? Disney Plus announced at CES that it will launch a vertical video feed later this year, marking a significant shift in how major streaming platforms deliver content.
During Disney’s Global Tech & Data Showcase, EVP Erin Teague revealed plans to integrate short-form, vertical content directly into the app. This isn’t just for phone users; it represents a strategic pivot to capture the attention spans of the TikTok generation.
The new feed will feature a mix of original short-form programming, repurposed social clips, and re-edited scenes from beloved movies and series. The goal is a unified hub where users can binge “all the short-form Disney content” they want. As the lines between social media and streaming continue to blur, Disney is evolving to ensure its massive library remains accessible and addictive, regardless of the screen format.
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