The Apple Card landscape is shifting dramatically. After months of industry speculation, JPMorgan Chase has officially been announced as the new issuer for the popular credit card, replacing current partner Goldman Sachs. This transition signals the end of Goldman’s ambitious but costly experiment into consumer banking.
The move is set to unfold over a 24-month period, ensuring a smooth migration for millions of users. For the tech giant, this change offers increased stability by partnering with a banking titan rather than a Wall Street firm looking to exit the consumer credit space. While the immediate user experience remains unchanged, customers can expect updates on account migrations within the coming year.
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